Shaw Launches the Shaw Green Edge

Dalton, GA, November 29, 2006--Today Shaw launched the Shaw Green Edge, the umbrella term for one of the nation’s most aggressive environmental programs. Encompassing more than 100 current environmental initiatives, the Shaw Green Edge is a term that will be used to communicate the company’s position as the undisputed industry leader in environmental stewardship. The cornerstone of Shaw’s environmental vision is cradle-to-cradle production, which will allow synthetic products – such as carpet – to be collected and then manufactured into new product repeatedly. According to Shaw CEO Vance Bell, the company based its environmental strategy on initiative-driven progress, Shaw’s core values of honesty, integrity and hard work and its investment in long-term environmental solutions. “We have worked very hard for many years to be on the forefront of environmentally responsible business practices, and I’m proud of the significant achievements that we’ve made,” said Bell. “However, there is still much to be done. The Shaw Green Edge demonstrates our commitment to creating long-term environmental solutions with an immediate focus on discovering ways to improve our day to day processes and lowering the environmental impact of flooring.” Shaw’s 2005 purchase of the Anso nylon brand and the Evergreen Nylon Recycling plant from Honeywell International is helping Shaw realize its goal of cradle-to-cradle production. The Evergreen Nylon Recycling is the only facility of its kind in the world. The plant will allow Shaw to break down post-consumer carpet containing Nylon 6 fiber into its original material, which then can be remade into new carpet fiber repeatedly. “As one of Shaw’s most significant environmental initiatives to date, the upcoming opening of Evergreen in spring 2007 provides an ideal time to introduce the Shaw Green Edge,” said Bell. “Evergreen will provide consumers with the opportunity to return nylon carpet to the same product instead of sending post-consumer carpet to a landfill,” said Steve Bradfield, Shaw’s director of environmental affairs. “As the consuming public grows more aware of the environmental impact of waste, recycling efforts – especially those on a grand scale, such as Evergreen – will attract greater consumer interest and will make a difference in how consumers choose products.” -- continued

Related Topics:Shaw Industries Group, Inc.

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