Shaw Featuring New Store Kiosk System

Leesburg, VA, Nov, 20, 2009--Showroom Technology and Shaw Industries have a new in-store kiosk initiative designed to help flooring retailers in the Shaw Flooring Network achieve a better return on store traffic.

Shaw introduced a credit kiosk last year. However, Showroom Technology’s  kiosk expands beyond consumer credit to marketing features designed to drive more foot traffic, collect more consumer data, and ultimately write more business.

The SHOW/PRO kiosk system provides retailers with a new way of engaging the consumer. By integrating barcode technology with direct mail and e-mail marketing programs that are to be scanned at the kiosk, SHOW/PRO reaches consumers in-home, offering them “mystery discounts,” “secret scans,” or other offers.

These or other offers can also be made available in-store with hand-out scan cards and on-screen promotions. Once in the store and at the kiosk, the consumer registers to learn what they have won or earned.

Consumers are then offered the opportunity to easily and privately complete a store credit application. The marketing database built by this process provides retailers an effective way to contact consumers quickly, via email or telephone.

Related Topics:Shaw Industries Group, Inc.