Shaw, CCA Global Try Marketing Through Bloggers

Dalton, GA, May 25, 2010--Shaw Industries and CCA Global are trying to promote a new Tigressa carpet line through the interior furnishings blogging community.

Shaw and CCA global have approached bloggers with a large following in the interiors and home furnishings industry to promote the line of soft nylon carpets with fibers half the width of human hair.

Last week, Shaw and CCA invited bloggers for an evening at Barnsley Gardens and a day at the Shaw campus. Through a series of product demonstrations, Shaw sought to sell the Tigressa advantage to these influential industry voices so that they would, in turn, send the message to their readers.

The Tigressa sales pitch hinges on the product’s fine nylon fibers. More fibers yield better color saturation within the carpet as well as greater durability and wear resistance since it spreads wear out across more individual threads.

To complement the appeal to bloggers, the company has launched another promotion through Twitter. Shaw will donate a dollar to the Save the Tiger fund for every Tweet that uses the #tigressa tag. It will also donate a portion of all Tigressa sales to this cause.

Shaw will employ a more traditional marketing campaign for the line as well. The stores are featuring large Tigressa graphics and plush tigers in their showrooms.

Related Topics:Shaw Industries Group, Inc.