Shaw Announces 2007 Fall Marketing Plans
Dalton,GA, September 17, 2007--Shaw will implement an aggressive fall 2007 advertising schedule that specifically targets female consumers. New print and television advertisements and a second annual rug giveaway on Shawfloors.com will help direct consumers to Shaw dealers this fall.
A fashionable bedroom scene featuring the floral pattern
In addition, the first Shaw green print advertisement introduced in summer 2007 will continue to run. In this image, a single yellow Dahlia flower is growing out of Shaw’s Anso nylon patterned carpet named Nature’s Element.
This fall, Shaw print advertisements will appear in the following consumer publications:
o Better Homes and Gardens
o Woman’s Day Remodeling and Makeovers
o InStyle Home
o Country Living
o Country Home
o Metropolitan Home
o Traditional Home
o House Beautiful
o Southern Living
o This Old House
o Sunset
Television advertisements will begin airing on September 19 and will continue throughout the fall.
The 2007 rug giveaway will begin September 26 and end November 24. After playing a short game on Shawfloors.com, consumers may register to win a rug. Shaw will award one rug every hour, everyday for 60 days for a total of 1,440 rugs.
Related Topics:Shaw Industries Group, Inc.