Sears Names Joan Chow Senior VP and Chief Marketin
Hoffman Estates, IL, July 12--Sears has named Joan Chow, 44, to the post of senior vice president and chief marketing officer for Sears Retail, effective immediately.
In her new position, Chow is responsible for the strategic integration of Sears Roebuck's marketing and customer relationship management efforts. She reports to Luis Padilla, president of merchandising and marketing for Sears Retail. Most recently, Chow served as vice president, marketing services.
Since joining Sears in 1998, Chow has held various marketing roles in Sears' Home Services, including director of customer relationship marketing, director of business marketing, and vice president of marketing. In April 2004, she was named a vice president in the company's corporate marketing organization and assumed additional responsibilities for multicultural marketing. In April 2005, she added responsibility for Marketing Services.
