Sears Canada To Carry Martha Stewart Everyday Line
Toronto, Canada, Sept. 9--Sears Canada, Inc. and Martha Stewart Living Omnimedia, Inc. today announced the official launch of Martha Stewart Everyday, a comprehensive multi-year program of products for Canadian homes and gardens, to be sold exclusively through Sears Canada's 122 full-line stores, catalog, and internet website at www.sears.ca.
The launch rolls out in three phases. Today, Sears Canada shoppers will find Martha Stewart Everyday merchandise for the bed, bath and kitchen, including housewares, textiles, and home decor. Beginning in October, for the first time in Canada, the Martha Stewart Everyday Holiday collections will be available. Martha Stewart Everyday Garden patio furniture will follow in the spring of 2004.
"We are extremely pleased to be the exclusive retailer of these Martha Stewart Everyday products in Canada," said Mark A. Cohen, Chairman and Chief Executive Officer, Sears Canada. "Sears multi-channel organization will provide Canadians with access to one of the best-known home decor and accessory brands in North America. Additionally, Sears Canada and MSO share the same core values, with a dedication to high-quality products--trusted for their usefulness, reliability, and style--at affordable prices."
"All of us at MSO are delighted to have Sears Canada as our partner as we make Martha Stewart Everyday available to homemakers throughout Canada," said Sharon Patrick, President and Chief Executive Officer of MSO. "Together, we can ensure that the widest possible audience of Canadian consumers has access to products for their homes inspired by the pages of the Martha Stewart Living magazine and television show as well as MSO's unique 'how to' approach--the foundation of the Martha Stewart Everyday brand label. Sears Canada's nationwide reach, economies of scale, and direct sourcing, combined with MSO's creative, design and production standards, enable us to offer consumers highest value equation for the home featuring the quality, style, and color palettes they are seeking. We look forward to a long and productive partnership of 'turning dreamers into doers.'"
Martha Stewart, Founder and Chief Creative Officer of MSO, said, "Today's launch represents the beginning of a wonderful relationship that will bring the unique characteristics of the Martha Stewart Everyday brand to the discerning Sears Canada customer. A wide range of colors, patterns, fabrics, and carefully chosen details--hallmarks of our distinctive Martha Stewart Everyday collection--makes it easy to coordinate every part of your home beautifully and affordably."
