St. Catharines, Ontario, October 29--Sears Canada today opened a Sears Coverings store in St. Catharines, the first of six off-mall specialty format stores to open in Canada this year.
"We are very excited about the opening of this new store and are eager to serve the St. Catharines community with their decorating needs," said John Grace, manager of the Sears Coverings store in St. Catharines. "Our staff are highly qualified in not only knowing what we sell but matching the right merchandise with our customer's needs."
The new 10,500 square foot Sears Coverings store offers home decor solutions for the "Do It For Me" customer from a broad range of custom and ready-made window coverings including drapes and sheers, many styles of blinds and shutters, flooring, custom wall-to-wall carpet, and area rugs to paint and wallpaper. The associates in the new store have the training and knowledge required to ensure the decorating needs and wants of their customers are met. For additional shopping convenience, the store houses a catalogue merchandise pick-up location.
"Sears has one of the largest assortments of custom and ready made window coverings in Canada," said Larry Moore, group vice president, Service Sales, Sears Canada. "The new Sears Coverings store in St. Catharines offers value and convenience. It complements our general merchandise selection including home improvement solutions currently offered at our full-line department store in this community and in the Sears catalogue," says Moore. "This store is built on the same foundation of Sears unique assets - exceptional customer service, broad selection of quality merchandise, satisfaction guaranteed and trust."
Sears will open one more Coverings store (Mississauga, ON) and four Appliances & Mattresses stores (Stoney Creek, Burlington and Oshawa, Ontario and Calgary, Alberta) in 2004.
