Safety Floor Producer Rola-Trac Consolidates Irish

Norwich, UK, January 6, 2006--Safety floor rental manufacturer, Rola-Trac, has expressed satisfaction with the roll-out of its Irish operation, located in Newmarket, County Cork. The aim is to target the booming market segment of the Irish hospitality and events industry. Rola-Trac has supplied safety floor products to the UK market for over 15 years and has recently embarked on an ambitious growth strategy which sees the local operation in Ireland, capitalizing on the parent company’s name. Commenting on the developments, Liam Allen, managing director of Allens Of Allenbridge, who have the Irish agency for Rola Trac, said: "This market segment is huge and we have been aggressively addressing it in the last twelve months achieving significient market penetration" Ireland's hospitality and events segment has been garnering a lot of attention in the last few years with both Irish and international players vying to establish a presence. Rola-Trac has become one of the largest suppliers of safety flooring in Ireland with a diverse product range encompassing portable flooring, temporary roadways, safety flooring, exhibit flooring and ground protection. "With Rola-Trac it's easy to extend safety floor facilities to any outdoor event space", says Liam Allen. "Municipalities, schools, country clubs, museums, theme parks and all types of event venues can open up lawns and fields for tents, parties, and all types of traffic. There’s no need to worry about rain on event day because Rola-Trac safety flooring is there to keep the visitors out of the mud and water and off of the grass, soil, carpet and other sensitive surfaces". Architects and event organisers from around the world have been quick to seize upon the rare combination of strength and versatility offered by Rola-Trac flooring. Prized for it's workability, high density and durability, Rola-Trac is acknowledged as a leader in the safety flooring industry. Rola-Trac is an international company that is widely diversified geographically. The company is increasingly involved in North America, the European Union and Russia. Each Rola-Trac division has gained a high reputation by offering its own specialized expertise together with the ability to comply with local requirements, offer technical assistance and provide local support.

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