RFCI Marketing Committee Meets in Atlanta
Dalton, GA, March 10, 2022-The Resilient Floor Covering Institute (RFCI) marketing committee held a meeting at the Atlanta Airport Marriott Gateway on March 9.
Speakers at the event included Dean Thompson, former president and CEO of the RFCI; Bill Blackstock, current president and CEO of the RFCI; Jane Rohde of JSR Associates as well as representatives from The Shelton Group and Venable, LLC.
The group reviewed last year’s performance of the Beautifully Responsible consumer campaign and discussed plans for 2022. Technical consultant Jane Rohde briefed the team on work the Technical Advisory Committee was engaged with, along with the status of new training and communication initiatives to be launched near-term by RFCI. FTC regulatory developments and environmental law updates were also examined.