Retail Anthropologist Paco Underhill to Headline C

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Retail Anthropologist Paco Underhill to Headline C
Alexandria, VA, December 5, 2005--How does consumer purchasing behavior influence the tile and stone industry? How has online retailing affected your business? These are just a few questions which Coverings 2006 attendees will have answered by keynote speaker Paco Underhill, retail anthropologist and author of the best-selling book, “Why We Buy: The Science of Shopping.” His presentation is scheduled for Tuesday, April 4, 8:30 a.m., at the Opening Session of Coverings 2006, the premier international trade show dedicated to tile and natural stone which will take place at the Orange County Convention Center, Orlando, Florida, USA. “Paco’s insight into the psyche of consumers and their buying habits promises to provide a compelling and provocative start to Coverings 2006,” said Tamara Christian, president, National Trade Productions and Coverings show director. “He will empower attendees with new tools and wisdom on how to improve business, no matter if they’re fabricators, distributors, retailers, showroom dealers, installers or designers.” For the past 20 years, Underhill has obsessively studied the science of shopping. A renowned speaker, he is the founding and managing director of Envirosell, a New York-based market research and consulting company, working with such clients as McDonald’s, Starbucks, Wells Fargo, Hewlett-Packard, Toro and Armstrong. His keynote is part of Coverings’ commitment to offer a comprehensive educational program for the 32,000 tile and stone professionals who attend annually. In fact, over the course of the four-day show, more than 70 free accredited continuing education and live demonstration sessions are conducted for all of the various tile and stone industry constituencies. Organizations sponsoring Coverings 2006 include ASCER (Spain’s Ceramic Tile Manufacturers Association), Assopiastrelle (Association of Italian Ceramic Tile and Refractories Manufacturers), CTDA (Ceramic Tile Distributors Association), NTCA (National Tile Contractors Association) and TCNA (Tile Council of North America).


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