Residential Interior Designers Find Little Traction Via Social Media

New York, NY, July 20, 2018-Only 10% of American’s one-million wealthy households use the services of an interior designer, and social media advertising is not helping interior designers attract enough new clients, so says an article in Forbes entitled “Social Media Marketing is Failing Too Many Interior Designers” by Pamela N. Danziger.

“Nearly 80% of professional interior designers are active on social media. Yet among those designers using social media, only 17% rate social media as very effective in promoting their business,” says Danziger. “This compares with 85% of designers who say WOM [word of mouth] is very effective. In other words, for eight out of 10 designers social media over-promises and under-delivers.”

The article continues, “Finding new clients was interior designers’ number one business challenge, in a recent survey conducted among more than 300 professional interior designers by Unity Marketing in association with the Home Trust International.

“Communicating the value of interior design services is a particular sticking point for interior designers. A recent ASID survey found that 64% of designers believe the public does not understand the true value of interior design services.”

The full article is available here.

Related Topics:American Society of Interior Designers (ASID)