Real American Hardwood Coalition Launches Consumer-Facing Site

St. Louis, MO, July 15, 2022-The Real American Hardwood Coalition, a domestic promotion initiative for real American hardwood products, has launched a website at, designed to inspire and education consumers.

Designed by CANVAS United, the website educates consumers on the advantages and benefits of real American hardwood products in ways that make emotional connections. Interactive site modules engage consumers and compare the appearance, durability, value, home health and environmental attributes of real wood products to faux, wood-look alternatives. The site also serves as a hub for project inspiration, maintenance tips, environmental facts, and explores how hardwood is influencing lifestyles and cultures in the modern world.

According to Anita Howard, COO of the National Wood Flooring Association, the marketing plan includes an SEO initiative.