Quick-Step Incorporates HGTV Star in Promotions

Dallas, TX, Feb. 1, 2010--Laminate maker Quick-Step is launching a new partnership with interior designer/style expert Erinn Valencich from HGTV.

Valencich will support the brand by providing Quick-Step customers with expert design tips and style ideas.

“This designer partnership is just another facet of the comprehensive Quick-Step merchandising program already supporting Quick-Step retailers and equipping them for success with the Quick-Step product,” said Roger Farabee, senior vice president of marketing for Quick-Step.

“Having a designer attached to the brand is just another point of differentiation for Quick-Step over other flooring competitors."

Valencich will be woven throughout the Quick-Step merchandising program, and will be featured in point of sale materials, catalogs, displays, web initiatives, and co-op advertising, and at retailer events. In addition, she will assist Quick-Step in the development of future new programs.