Quick-Step & NRF Distributors Join in Northeast

Thomasville, NC, March 20, 2006 – The Quick-Step name and image has recently popped up on six tractor trailers owned by NRF distributors of Augusta, Maine. The 45’ long rolling billboards are estimated to make about 2 million impressions per month as they travel across the Northeast. Each truck travels 250,000 miles a year throughout the states of New York, Connecticut, Rhode Island, Massachusetts, Maine, Vermont and New Hampshire. That’s over 15 million miles covered by these six Quick-Step-branded trucks. “This is a milestone in our business with Quick-Step, since each trailer travels about 250,000 miles per year over NRF's footprint throughout the northeastern US,” said Bruce Burns, NRF’s Quick-Step product manager. “In 25 years in the floor covering business, I have never seen anything so impressive.” “We are extremely proud to have NRF’s support in this unique venue,” said Ken Peden, vice president of sales for Quick-Step.” “NRF has shown its ongoing commitment to Quick-Step by increasing consumer impressions while assisting in building our name brand and market share.” Quick-Step is known as a pioneer in the flooring industry, with an emphasis on the research and development of innovative designs. As an indication of its commitment to providing superior products to the floor covering industry, Quick-Step has acquired over 100 patents worldwide.

Related Topics:Mohawk Industries, Armstrong Flooring

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