PureCycle Forms Partnership with Emerald Carpets

Orlando, FL, July 3, 2025-PureCycle Technologies, a U.S.-based company specializing in plastic recycling, has announced a partnership with Emerald Carpets, a producer of trade show carpets. This collaboration aims to transform the trade show carpet industry by creating closed-loop circularity in carpet production.

As part of the partnership, Emerald Carpets signed a commercial supply agreement with PureCycle for approximately five million pounds annually of PureFive resin. PureFive Choice resin will be blended into Emerald Carpets’ existing fiber production, enabling them to immediately exceed the current policy-mandated recycled content requirement in California. PureCycle and Emerald Carpets qualified the resin for numerous applications and are currently testing additional applications to expand the portfolio offering.  

The partnership includes PureCycle recycling used trade show carpets from Emerald Carpets, designed to transform the material into purified fiber-grade recycled polypropylene (rPP) pellets. Successful recycling of the materials would allow Emerald Carpets to then manufacture new carpets out of the rPP, creating a sustainable carpet-to-carpet solution. This should allow Emerald Carpets to meet California’s carpet-to-carpet (closed loop) recycled content requirements that go into effect in 2028.

Throughout 2025 to 2026, Emerald Carpets and PureCycle plan to work together at their respective production facilities in Dalton, Georgia, and Ironton, Ohio, to develop, test and ultimately scale the process, anticipating the use of more than five million pounds annually, with the goal of delivering circular trade show carpets to the marketplace.  

The partnership has experienced successful trials by Emerald Carpets using purpose-formulated PureFive Choice resin, including Post-Consumer Recycled (PCR) material. The trial demonstrated the potential of high-performance carpets made with PCR rPP content to meet the demands of trade show environments. Traditionally, sourcing drop-in PCR rPP for carpet production has been a challenge due to the complex nature of carpet fiber manufacturing and the limitations of mechanically recycled rPP material.