Prince of Wales Launches Wool Campaign

London, England, Jan. 27, 2010--The Prince of Wales has launched The Wool Project, a promotional campaign aimed at bringing the natural and sustainable attributes of wool to the attention of textile buyers, retailers and consumers, according to Ecotextile News.

The aim of the program is to promote the use of more wool so that consumers are buying with knowledge. The project will also include a major push later in the year entitled "Wool Week," which will see the retail world promoting wool in-store.

Several of the world’s major wool groups have joined together to back The Wool Project, including those from the UK, Australia and New Zealand as well as the International Wool Textile Organization.

Announcing the project to more than 130 key players in the wool supply chain including merchants, scourers, spinners, weavers, manufacturers and major retailers and designers, The Prince of Wales discussed the issues faced by sheep farmers that make little or no money from wool when their shearing costs are often more than the price they get for their wool.

The Wool Week will be held during September with the Wool Project releasing further plans during the coming months.

Listen to today's Audio interview with Bridgette Kelly to hear more about how this promotional campaign will impact the U.S. Carpet Market.