Portobello America Changes Sales Infrastructure

Pompano Beach, FL, April 23, 2009--In a major campaign to upgrade stateside services, Portobello America is operating as a factory with representation being handled by its own employees within the U.S.

The sales focus is primarily on distribution. Portobello has re-focused on factory-direct shipping and inventory control that allow its new lines and styles of high-end porcelain tile products to reach the residential and commercial markets faster.

“By making this change, infrastructure was reduced and inventory was able to be centralized from the firm’s Pompano Beach facility,” said CEO Decio Magnani.

“Most of the shipments are now factory-direct, but there is always a local inventory for back-up purposes. By changing our business format, we allow our new trends to be promoted faster in both residential and commercial sectors.”