Pergo Launches New “Narrow” Merchandising Concept

Raleigh, NC, October 3, 2007-- Pergo has adopted a new, more "narrow" focus at retail to help independent retailers more effectively sell the brand’s narrow width plank format products.

Pergo has developed a promotional merchandising system designed to showcase the ultra-realistic look of its best-selling collections Select Traditional Strip, Vintage Home Traditional Strip and World Traveler.

"It's difficult for shoppers to fully appreciate the realistic look of our narrow width products without viewing multiple planks together," said David Small, director of marketing for Pergo.

"This challenge inspired us to develop our innovative new merchandising approach. We wanted to create a system that would encourage and allow for interaction between customers on the showroom floor and our narrow width product lines – especially as consumer demand continues to grow for these collections."

The new promotional unit features three sides and stands on a 30-inch base that spins freely for easy accessibility to the décor samples that are showcased in a large vertical area. This design was chosen for its ability to engage shoppers and to highlight the individual features and design choices available in each narrow width collection.

“The primary goal of this display is to help retailers more easily and effectively convey the key product benefits of each of the three narrow width sub-brands to consumers,” said Small. “And, by inviting shoppers to personally interact with the flooring, they can experience first-hand the performance benefits of Pergo’s exclusive technologies like LusterGard Plus™ and AccuWood™ Textures.”