Panariagroup USA Names Samdal Senior Director of Marketing

Lexington, KY, October 6, 2025-Panariagroup USA has announced the return of Tressa Samdal as senior director of marketing and product management.

After five years away, Samdal rejoins the organization to spearhead marketing strategy, product innovation, and brand growth across North America.

With more than two decades of expertise in trend forecasting, product strategy and brand development within the interior products industry, Samdal previously held positions at Mullican Flooring, Mohawk/IVC, Florida Tile (owned by Panariagroup), and most recently Cabinetworks Group, where she served as director of trend & innovation.

In her new role, Samdal will focus on:

Elevating the brand positioning for Panaria Ceramica USA and Florida Tile in the marketplace.
Driving product pipeline strategies that blend Italian artistry with American ingenuity.
Expanding customer engagement and sales support programs to ensure sustainable growth.

Samdal will be based at Florida Tile’s Lexington, Kentucky headquarters while collaborating closely with Panariagroup’s international leadership teams.

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