OW Reorganizes, Rebrands Hospitality Company

Cairo, Egypt, Sept. 27, 2010--Oriental Weavers Group said it has reorganized and rebranded its hospitality carpet company, Cambridge Weavers, which also operates in the U.S. as C.W. Hospitality.

While the company, now called OW Hospitality, has specialized in high styled axminster carpets for hotels, casinos and cruise ships worldwide, it now plans to offer hand tufted, machine tufted and printed carpet qualities in order to become a full service hospitality and contract source.

“In order to utilize global assets and take advantage of the organization’s worldwide corporate structure and management team, we have decided to fully integrate the operation under the same management structure currently in place for all other flooring related businesses,” said Egyptian Industrialist Mohamed Farid Khamis, the company’s chairman.

OW Hospitality said it is adding significant capacity with eight new high speed axminster looms, which will add over 900,000 square meters in annual production capacity. The expansion will be complete in early 2011.

The company said it will also add the same high speed looms to its production unit in China.

The largest structural changes for the OW Hospitality are taking place in the U.S., which is a new point of emphasis for the company.

OW Hospitality said it will launch a new OW Hospitality logo, color pom box, and global brand story at Domotex 2011 show in Hanover as well at the 2011 Hospitality Design Expo in Las Vegas.