Orchid Ceramics Using New Tag Technology

Tulsa, OK, Dec. 17, 2010 -- Orchid Ceramics has begun utilizing Microsoft Tag reader technology to get information to consumers through smartphones as part of its re-branding strategy.

The new technology is being used on new merchandising sample boards to enable customers visiting retail tile shops to quickly access product information and photography for that specific series of tile.

Microsoft Tag is a bar code reader application enabling consumers to us a smartphone to photograph the tag symbol to automatically retrieve product information.

Orchid said the technology will help it build the brand, connect sales channels, create inspiration, increase customer satisfaction, and drive more business.