Options are Key for West Coast Retailer

San Marcos, CA, August 7, 2006--California homeowners are finding that the latest IKEA trends may not be the best way to spend home improvement dollars and instead are opting to invest in their home's long term value, including flooring, according to AZoBuild.com. "Although we have a lot of different flooring options, ceramic tile is becoming our most popular flooring cover," said Kelley Munoz of West Coast Flooring Center. In studies conducted by independent laboratories, ceramic tile proved to be far more durable and to have less of a long-term cost of any material tested, including vinyl, carpet and wood. The versatility and durability of ceramic tile makes it the perfect flooring cover for all homes. Unlike carpet, hardwood and vinyl, tile endures the test of time. Made of clay or other minerals, ceramic tile is built to withstand high-foot traffic areas of a home and is especially suited to entryways where water and dirt enter the house. Durability is not the only reason why tile is the most popular floor covering, its design versatility plays a part as well. Tile design patterns, textures and colors are limitless and allow homeowners to make a lasting fashion statement without breaking the bank. "Due to our large selection of tiles and our experienced on-site flooring consultants, West Coast Flooring is able to help customers find the right tile for their home and lifestyle" says Munoz. With over 100,000 square feet of tile in stock and flooring stores throughout Southern California , West Coast Flooring Center 's design consultants can help homeowners create a unique and lasting personality for any room.