New York, NY, December 14, 2005--Nielsen//NetRatings reported that the volume of Internet search queries grew to more than 5.1 billion in October 2005, up 15 percent from five months ago.
Ask Jeeves led as the fastest growing search player out of the top five search engines, skyrocketing 77 percent in search volume, while Google maintained its leader position with the largest market share of nearly half of all searches, or 48 percent, by generating 2.4 billion requests.
The top four search players, Google, Yahoo!, MSN and AOL have maintained the same rankings in the past five months with little to no change in market share. Ask Jeeves leapt into the top five spot, garnering a 2.1 percent market share in August, edging out My Way Search, and has maintained its top- five position in subsequent months. In October, Ask Jeeves held a search market share of 2.6 percent.
“Search volume continues to increase and is generated consistently among the ‘Big Three,’ growing their collective market share,” said Ken Cassar, director of strategic analysis, Nielsen//NetRatings. “Google, in particular, continues to find itself in an enviable position, enjoying dominant market share and very strong
growth.”
Image is the fastest growing vertical among the search requests across all search engines. While general Web searching continues to capture the largest search activity, requests for images shot up to 328 million queries in October, up 36.6 percent from five months prior.
Local, Web and News searches strong growth as well, garnering increases of 19.2 percent, 14.2 percent and 12.7 percent, respectively, Cassar continued, “As the search market continues to mature, consumers’ relationships with the major search engines have only grown deeper. Natural selection is alive and well on the Internet.”
MegaView Search service is based on the Nielsen//NetRatings’ MegaPanel, which provides search providers and Internet publishers with the most comprehensive intelligence to develop efficient advertising opportunities by providing marketers insight into how consumers navigate through the Web.
By combining these survey results with the actual surfing habits of the respondents, search providers and Internet publishers are able to better understand how consumers are searching online. MegaView Search was the second product introduced from MegaPanel, an online syndicated suite of services that provides comprehensive Internet market research for key vertical industries including financial services, search, online retail, travel and local markets.
