Online Advertising Growing at Healthy Pace

New York, NY, July 30, 2008--Global spending on Internet advertising is forecast to reach $65.2 billion this year.

Compared to traditional advertising methods, Internet advertising is growing at a healthy clip. Market analysts IDC forecasts that in 2011, online ad spending will reach $106.6 billion, accounting for nearly 14 percent of the total advertising market.

However, online advertising still represents a relatively small proportion of the overall global advertising spend and trails television, print ads and direct mail by a huge margin.

By 2011 the U.S. will lead the world in terms of the amount spent on online advertising, but Western Europe will devote the largest portion of ad budgets to the Internet.

“Marketers already recognize that online advertising must be incorporated into any comprehensive ad strategy. This will continue to drive growth in online ad spending well beyond the forecast period,” said Karsten Weide, program director, Digital Media and Entertainment.