October Same-Store Sales Rise Again

New York, NY, Nov. 4, 2010 -- U.S. retailers reported October same-store sales ahead of Wall Street expectations, helped by unique merchandise and low prices.

October results, which were in line with Wall Street estimates for the industry, appeared to bode well for some retailers during the holiday shopping season in November and December.

Based on reports from 28 retailers, 14 beat expectations, while 10 missed. The average same-store sales rise of 1.6% across the sector matched analysts' estimates.

The October same-store sales rise marks the 14th consecutive month of increases for U.S. retailers, after a year of declines during the recession.