Alexandria, VA, October 25, 2006--National Trade Productions (NTP), managers of the trade show Coverings, has announced the addition of Elena Grant as the new Executive Director of Marketing, Managed Shows Division to their Alexandria based offices.
Elena joins NTP from the Consumer Electronics Association where she served as the Director of Marketing for the Consumer Electronics Show (CES), the largest trade show in North America. Elena will oversee a team of six marketing professionals and the marketing for nine shows including two Tradeshow 200 events - American Public Transportation Association's Expo and Coverings.
Elena is a dynamic marketing professional with a progressive ten-year record of success developing initiatives that have positively impacted several organization's objectives including the Consumer Electronics Association where she led marketing activities with a focus on international marketing for CES. Elena has also worked for Software AG where she managed partner marketing and program initiatives for this leading supplier of enterprise software and business services solutions.
"We feel very fortunate to have Elena join our team and bring her creativity, years of experience and unmatched knowledge to our events," said Tamara Christian, president of NTP. "Elena will help us to cultivate strategic partnerships and implement results based marketing campaigns that will ultimately help to grow our events."
