Jackson, MS, October 25, 2006--In honor of its upcoming 60th anniversary, the National Tile Contractors Association (NTCA) has commissioned a new logo. The new design was developed by the Brazilian firm Opera Designs, with the assistance of Davis Leichsenring, owner of Holland Tile, a Rockville, Md., tile contractor.
The new logo positions three-dimensional “NTCA” initials stretching towards the viewer atop a three-dimensional tile viewed at a 45-degree angle. The image symbolizes that the association has its base in tile. Featuring the colors of red, white and blue, the image is set inside a circular crest containing the full name of the association. The original logo was a trefoil design of stylized mosaics, stone and terrazzo – all materials important to the tile contractor.
The new logo is part of NTCA’s goal of raising its visibility, starting in its 60th year.
“The NTCA board of directors and staff felt that an increased dedication to public relations, marketing and awareness of our products and services to the trade was essential to our growth,” said Bart Bettiga, NTCA executive director. “A new logo indicates a new approach to the industry. This logo reassures our members and the industry that NTCA staff and board of directors are building awareness about the benefits our products and services bring to various segments of the industry: builders, architects, general contractors and consumers. The logo emphasizes that companies supporting this association – as well as association members -- are serious about maintaining highly professional and ethical standards in their business approaches, and are committed to staying informed about all technical matters relating to proper tile installation. “
