Nourison Puts Strategies in Place for the Future

Saddle Brook, NJ, June 29, 2007-- New collections of unique construction, optimistic investment in production and distribution facilities, and additional trade and consumer marketing are Nourison’s answer to gloomy reports and industry forecasts headed to July markets.

Preparing for growth during times when economic indicators have been less than stellar is not unfamiliar to Nourison.  Alex Peykar, one of the company’s principals says,  “What makes us successful is our response to our customers, not our reactions to the markets.”

Nourison’s aggressive growth strategies have included hiring several new sales reps and Internet marketing personnel; the expansion of its “Domestics” scatter, accent and bath rugs department; and the opening of a 500,000 square foot specialty broadloom manufacturing facility in China; as well as a 300,000 square foot warehouse and Distribution Center in Calhoun, Georgia.   This year has also seen the launch of Liz Claiborne home, and additional Calvin Klein home and Versailles Palace licensed collections.

David Forman, Nourison’s Marketing Director says that Nourison is preparing for an industry rebound with forward-thinking, long-term planning, a strategy that has built the company into one of the world’s largest multi-category floor covering resources. 

A promotion campaign designed to communicate the company’s investment in the future, as well as its commitment to style, service and value for trade partners was launched this year.  The tagline “One Source, Unlimited Possibilities…” helps define the company’s industry leadership position as a one-stop shopping resource.

This fall in an effort to increase consumer brand recognition, Nourison will also introduce a new consumer campaign designed to appeal to people who recognize area rugs and carpets as an extension of their own personal style in the home or office.