Saddle Brook, NJ, January 10, 2007--Nourison Rug, producer and importer of area rugs and premium-quality broadloom carpets, said it is planning aggressive growth over the next few years.
The company said it’s expanding its broadloom manufacturing and distribution capabilities, adding new designer lines and continuing its dedication to product creativity, pricing and in-stock leadership.
Nourison’s new, 500,000-square foot state-of-the-art manufacturing facility will allow the company to better compete for broadloom business particularly at the upper end of the market. The new plant, which utilizes high-speed tufting machines designed to work with natural fibers and blends, will produce many first-of-its-kind broadloom products including hand-carved designs in high-quality wool and silk at very competitive prices.
Although Nourison has always produced wool and wool-blend broadloom, company officials believe they will now be able to expand that product category substantially. With suggested retail price points of $35 to $95 a square yard, Nourison’s new wool broadloom collections, available for distribution in Spring 2007, compete in price with higher-priced synthetics while retaining all the benefits and undisputable beauty of wool carpeting.
While retail sales remained relatively flat in 2006 and industry forecasts remain cautious, Nourison company principal Alex Peykar is optimistic. “We’ve laid the foundations for aggressive growth over the next three to five years, led in part by new broadloom and domestic divisions. Until now, our broadloom products were woven, targeting the top 1% of the category. Along with our newest facilities which will allow us to provide a wide assortment of unique, machine-tufted products with natural fibers at moderate to high end price points, we’ll increase our targeting to perhaps the top 5% of the category.”
Even as the company’s production capabilities expand, Nourison has not lost sight of its cornerstone products. Home to the world’s largest archives of historic to modern designs, Nourison remains the leading supplier of quality hand-made area rugs. Also promising for 2007 is the introduction of licensed collections including area rugs for Liz Claiborne Home, as well as the expansion of the Calvin Klein collections.
To highlight the company’s diverse product lines, Nourison has launched a trade-oriented marketing campaign with the theme, “One source. Unlimited possibilities,” that focuses on Nourison’s complete floor covering solutions.
The company will also improve upon its highly successful Nourison 2000 line this year with the introduction of Nourison 3000, a unique collection of hand-made area rugs that will become the company’s ultra-luxury collection. Nourison 3000 features designs woven from the highest quality silk and 100% pure New Zealand wool. “Nourison 3000 features the same quality as heirloom rugs costing $8,000 to $12,000 while providing better color retention,” says Peykar.
Nourison Rug Corporation is one of the most diversified producers and importers of handmade area rugs in the world. Nourison’s collections include hand and machine-made area rugs, accent rug assortments and luxury quality broadloom and roll runners. From signature handmade collections to prestige designer lines, Nourison supplies more than 100 distinctive collections to prominent retailers and design houses throughout the world. For more information, visit www.nourison.com.
