Niche Graphic Flooring Celebrating 40 Years

Dalton, GA, July 31, 2025-Niche Graphic Flooring, founded by Scot LaVelle, is celebrating its 40th anniversary in the flooring industry. 

Since its inception in 1985, Niche Graphic Flooring has provided cut and pieced flooring solutions to clients across the country and around the world.

Scot LaVelle, founder of Niche Graphic Flooring, passed away in 2021, but his spirit of creativity and innovation continues to shape the company’s direction and values. 

While customers often provide their own broadloom, tiles or LVP for customization, Niche Graphic Flooring manufactures and sources the majority of its products in the United States. 

Niche Graphic Flooring offers a wide range of graphic flooring options, including custom designs, logos, and patterns.