NFM Promotes Jennifer Bryan to Director of Marketing

Omaha, NB, January 5, 2026-NFM (Nebraska Furniture Mart) announced the promotion of Jennifer Bryan to director of marketing, where she will lead the strategic vision, brand evolution. and multi-channel marketing performance.

Since joining NFM in 2019, Bryan has been a driving force behind modernizing the brand through storytelling, customer-focused promotions and integrated content strategies. As general manager of content marketing, she led the transformation of NFM’s social, influencer and content programs-launching initiatives that generate significant revenue and drive incremental traffic across markets. She also founded the company’s PRSA Best in Show–winning Women’s Month campaign, expanded experiential marketing across all regions and guided four years of cross-functional customer-journey teams, delivering dozens of solutions that removed friction and improved the shopping experience.

Nebraska Furniture Mart, as originally named, was founded by Rose Blumkin in 1937 in the basement of her husband’s pawn shop in Omaha, Nebraska. In 1983, investor Warren Buffett purchased a majority interest in NFM and made it part of the Berkshire Hathaway family of companies. Today, NFM is one of the nation’s largest home furnishings retailers, selling furniture, flooring, appliances and electronics. NFM currently has locations in Omaha, Nebraska, Des Moines, Iowa, Kansas City, Kansas and Dallas-Fort Worth, Texas with a planned fifth location in Cedar Park, Texas a suburb of Austin.

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