New Website Aims to Elevate Hardwood's Use in Design

Washington, D.C., July 29, 2024-The Real American Hardwood Coalition (RAHC) and the National Hardwood Lumber Association (NHLA), in partnership with the U.S. Forest Service, have launched a new website to educate architects, interior designers and construction professionals on the attributes of "Real American Hardwood" products.

The new site, RealAmericanHardwood.pro, is filled with information on the uses, value and benefits of the most commonly specified domestic hardwood species and explores new ways for design/build professionals to incorporate hardwood products-such as thermally modified hardwood and cross-laminated timber-into commercial and residential spaces. A sustainability section provides visitors with data backed by science and research on the environmental and climate-friendly qualities of hardwood products, as well as how they compare to alternatives, such as vinyl and steel.

Linda Jovanovich, chair of the RAHC, notes that the new site is meant to work alongside the  RealAmericanHardwood.com website designed to inform and inspire consumers and "prosumers."