New Town Hall Meeting Planned For Surfaces 2004

Dallas, TX, Oct. 21--In addition to all the other exciting NEW programs at Surfaces that help attendees improve their businesses and increase their bottom line, Surfaces 2004 offers a first-ever opportunity for these floor covering professionals to “Come and Be Heard” at the ALL-NEW Town Hall! With all the changes that face retailers, manufacturers, distributors, architects, designers, builders and installers today, it is important for them to know what’s coming, what their peers are doing about it and how they can plan accordingly. “It seems that floor covering professionals are seeing a lot of change in the industry”, says Michelle Troop, Senior Show Director, Surfaces, “the Town Hall will allow them to ask questions about how these changes will affect them.” Attendees will be asked to submit questions about challenges they face in their businesses or simply concerns they have about the industry. At the Town Hall, a panel of experts from a wide range of areas that affect day-to-day business will address these questions/concerns. Panelists will include a retailer, manufacturer, distributor and residential construction and floor covering industry forecasters. The 2004 Town Hall moderator will be K. Bruce Koepcke, President, New Horizons Marketing. Koepcke has been an active marketing consultant since 1990. Prior to that, he was a Marketing Manager for the DuPont Company where he was awarded the distinguished "Marketing Excellence Award" for his work leading the Stainmaster Carpet marketing program. Koepcke has expertise in strategic business planning, marketing planning, brand and product positioning and e-commerce planning. He maintains an active practice in the apparel, chemical, construction, food service, floor covering, and transportation industries. Panelists will include David E. Polley, Vice President Marketing, The Dixie Group; Alan Braunstein, President, Worldwide Wholesale Floor Coverings; James Gould, Chairman of the Board, Misco Shawnee, Inc.; Tom Jennings, CFE, President, Bud Jennings Carpet One, and Chairman of the Board, World Floor Covering Association; Stuart Hirschhorn, Research Director, Catalina Research; and Kermit Baker, Senior Research Fellow, Harvard University’s Joint Center for Housing Studies. With the insight of these key experts and real-world issues coming straight from the heart of the industry, Surfaces’ all-new Town Hall is sure to be the place where floor covering professionals can get hard-hitting answers to some of their biggest business questions. The Town Hall will take place Wednesday, January 28 from 7:30 a.m.–9:00 a.m. at The Venetian Hotel. The cost to attend is $10 before December 31 and $15 after December 31. Registration for the Town Hall includes a continental breakfast. Attendees should register today—space is limited and will fill up quickly. To register, go to www.SurfacesExpo.com and click on the Register Now button at the top of the page. Check Town Hall as one of the Special Events you’d like to attend at Surfaces. Or call 800-547-3477 or 972-536-6400 to request a brochure. Surfaces 2004 takes place January 28-30 at the Sands Expo & Convention Center, Las Vegas, Nevada. For more information on Surfaces 2004, call 800-547-3477 or 972-536-6400 or visit www.SurfacesExpo.com.

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