New Dealer Incentives from Shaw

Dalton, August 9 --Shaw’s Hard Surfaces division has kicked off three promotions for end-of-summer and early fall selling. “Increase the Volume” is a dealer prize incentive based on pallet purchases of Shaw’s Touchable Texture laminate products. Targeted at store owners, points are earned for the number of pallets, with prizes ranging from camcorders and digital cameras to wide-screen and plasma televisions. Registration can be accomplished online at www.increasethevolume.com and retailers can track their progress and view the entire program on the website. The program began on August 2 and runs through September 30, 2004. Two additional cash incentives, designed for retail sales associates, are being promoted as “Shaw Me the Money.” Retailers will be able to earn 5, 10 or 15 cents per foot -- based on the cost of the product -- for Shaw Ceramics and Ceramic Solutions. Seven Shaw Hardwood styles will earn $3 per carton in the related incentive program: Master’s Mark, American Dream, Esteem 3-Strip, Bamboo, American Heritage, Esteem 2-Strip and Old Hickory. Both of these promotions will run from August 2 through October 15, 2004. Retailers can contact Jean Jones at 706-275 1794 for more information.

Related Topics:Shaw Industries Group, Inc.

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