New Bruce Collection Features Exotics

Lancaster, PA, April 12, 2006--Bruce Hardwood Flooring is offering 'domestic exotic' hardwoods, featuring three sought-after wood species, cherry, walnut and maple, in its new Turlington American Exotics hardwood collection. “Exotics species such as Kambala, Kempas and Brazilian Cherry continue to be an important interior look, but we as consumers are discovering domestic species other than oak and maple. We like to call these ‘domestic exotics’,” says Sara Babinski, principal designer, Armstrong. Offered in either 3” or 5” widths, the floors have micro-beveled edges and ends. By combining colors, widths and species, the design and application choices are considerable. Its engineered (5-ply) construction offers increased dimensional stability and requires glue-down (3” and 5”) or staple-down (3” only) installation on-, above- or below-grade. The silky smooth, filled face finish is durable. The floors feature the exclusive Dura-Luster Plus Low-Gloss Finish--a urethane finish with aluminum oxide-- which seals the wood surface for abrasion resistance ten times tougher than a traditional site-finished floor. In pre-finished floors, stains and high performance aluminum oxide urethane coatings are applied and dried in a controlled factory environment using equipment not available for site finishing. The result is a much more durable finish, a uniform stain application and a cleaner environment. Turlington also offers a 15-year residential finish warranty, as well as lifetime structural integrity, adhesive bond and subfloor moisture protection. Hardwood flooring is seen virtually everywhere and in every room of the home and the interior design community continues to influence consumer demand for unique hardwood flooring choices. Earth tones and tinted neutrals provide a balanced range of color for interior coordination while depth of rich colors, such as chocolate browns, blacks and other deep colors in hardwood have emerged and will be an enduring trend. “Think like a designer. Think color,” advises Babinski. Yes, she says, wood has color, too. Each species (whether or not it is stained) has a color ranging from cool (yellows), warms (reds) and neutrals (umbers or naturals). Some woods change color over time; that’s natural, often desirable (like antique furniture). Grain provides texture and interest. “With Bruce hardwood you'll find impeccable quality and innovative designs that make your life easier, not to mention the industry's broadest selection,” she says.