NALFA Pushes Meaning of Certification Seal

Washington, DC, June 1, 2012 -- The North American Laminate Flooring Association wants to impress upon the flooring shopper that the NALFA Certification Seal is a testament to a laminate floor’s quality.
 
Key players in the effort to drive that message home are the industry’s retailers, says NALFA President Bill Dearing.
 
“Retailers are on the front lines and have the best opportunity to push the value of the seal to consumers,” Dearing says. “It’s a strategic opportunity to differentiate laminate in a competitive marketplace. Dealers can promote the importance of certification to the shopper, which makes the sale easier for the retailer and the buying decision easier for the consumer.”
 
The message to share with consumers is simple, he says. “We want consumers to know that the NALFA Certification Seal means quality, that it means consumers can be confident in their buying decision.”
 
NALFA said that it stands behind retailers, manufacturers and suppliers in getting the word out. As the “Voice of Laminate Flooring for North America,” NALFA is dedicated to ensuring that consumers are educated about the value of purchasing laminate flooring with the NALFA Certification Seal.
 
Laminate products earn certification by passing 10 performance tests. Certification means flooring has been proven to meet these standards by an independent, unbiased, third-party testing lab.
 
NALFA certification also confirms that a product is manufactured in North America, which has become increasingly important to consumers.