NAHB and NAR Partner to Launch Consumer-Facing Resource

Washington, DC, July 15, 2020-The National Association of Home Builders (NAHB) and the National Association of Realtors (NAR) have launched a new joint initiative, Home Performance Counts, designed to help consumers better understand the rapidly growing high-performance home marketplace – homes that prioritize comfort, durability, wellness and affordability. Demand has expanded over recent years, with the number of these homes certified to the National Green Building Standard increasing by more than 57% since 2017.

Through their joint Home Performance Counts initiative, NAHB and NAR have come together to offer a comprehensive resource that educates consumers on the qualities and benefits of high-performance homes and facilitates communication on home performance between buyers, builders and real estate agents. As these practices continue to evolve, NAHB and NAR will also provide regular updates and new resources that examine the most recent market trends and sustainability research.

Home Performance Counts is an educational initiative developed jointly by NAHB and NAR to position their respective members for success in the expanding marketplace for high performance homes. For more information, visit