Houston, TX, May 25--In the latest effort to support Nafco by Tarkett’s new PermaStone Modular flooring, the company has introduced a new display for the product, created to educate consumers and help them decide which modular design will look best in their homes.
“As a result of the multitude of home remodeling shows and shelter publications available to consumers today, we have learned that they tend to respond best to product information that appeals to them visually and emotionally,” says Pierre Lefort, general manager, Nafco by Tarkett. “Our new PermaStone Modular display will engage consumers by presenting them with room scenes to help them with their purchasing decision.”
The display, which has been designed to be extremely consumer-friendly, shows a maximum amount of product in a compact unit. The small footprint display contains 20 different product display boards, 16 of which contain a full lay-up of each modular pattern. The four additional boards contain lay-ups of two colorations from the Brick design. Additionally, the display contains 20 product room scenes, depicting PermaStone Modular in a variety of interior settings. Finally, to help consumers, the header features three easy steps to help ease the product selection process.
