Houston, TX, March 29--Nafco by Tarkett, today announced expanded product offerings and support services for the builder market, including new collections of luxury vinyl tile (LVT), unique customization options, and increased sales support tools. It will now be easier for builders to offer consumers flooring options that are beautiful yet durable, long-lasting yet affordable and easy to maintain yet stylish.
“We are committed to supporting builders and providing them with materials that will benefit them as well as their customers,” said LeFort. “Our on-trend flooring options and comprehensive sales support materials make specifying simple for the builder, and our exclusive finishes and product features make maintenance easy for the homebuyer, so it is a win-win.”
The Good Living Collection is comprised of five stylish contemporary patterns – three tile and two wood – and is designed to offer the looks of weathered stone and classic wood. This collection joins the Better Living Collection, which includes the innovative PermaStone line and offers the widest selection of design and color choices available and the Best Living Collection, which among other patterns includes the popular PermaStone® Modular line. This range of product lines offers builders price points for every prospect, providing them the opportunity to up grade their offerings and increase their profit margins.
In addition to the three core collections, builders can request the manufacture of their choice of pattern, gauge and/or color, within the Nafco line, even for low quantity orders.
In addition to the wide range of colors and designs, Nafco also offers the exclusive GroutFit™ System. Most conventional flooring tiles have grout on all four sides, which leaves a visible seam right in the middle of the grout. Select Nafco tiles feature the GroutFit System, which includes grout on only two sides, so when laid together the result is a beautiful, realistic, seamless grout line.
Nafco is easier to maintain since the floor requires no waxing, buffing or scrubbing. Its Tritonite® wearlayer is stronger than aluminum oxide and other conventional coatings and its ceramic technology guards against scuffs and scrapes up to five times better than traditional surfaces.
“Today’s consumers want homes that are easy to maintain and reflect their individual style,” said Pierre LeFort, general manager, Nafco. “With Nafco’s expanded collection, customization options and exclusive finishes builders can efficiently create virtually maintenance-free customized looks without the high price.”
Nafco’s ease of installation can help builders increase their profit margins. In fact, Nafco’s PermaStone products install up to three times more quickly than wood, sheet vinyl, ceramic and laminates. There is also less waste vs. sheet goods, carpets and other products. Nafco products can be installed below, on and above grade on tresses and require no “Hardie® backer” for second floor installation vs. ceramic, which translates into additional cost savings for builders. Should a part of the floor become damaged during installation, individual tiles are easily replaced.
“The ease of installation means builders will not generate excessive labor costs,” added Lefort. “The products also generate less waste than sheet goods carpet and other products making them even more cost efficient.”
