NAFCD Selects Firm To Conduct Survey

Chicago, IL, July 13, 2011 --  The North American Association of Floor Covering Distributors has selected market research firm Kadence International to conduct an upcoming member needs survey.

In response to a changing floor covering market and the economic downturn, NAFCD is surveying its members this summer to better understand what they need to thrive, and how NAFCD can help members succeed.

Kadence International was selected to execute the research collection and analysis based on its experience and understanding of the floor covering industry.

“NAFCD’s leaders recognize that the organization needs to adjust how we serve the industry,” said Michelle Miller, NAFCD executive director.

NAFCD members may receive a call or an email from a Kadence International representative in mid to late July.

NAFCD plans to finalize a new strategic direction by the fall of 2011, and will be highlighted at the 2011 Distributor Marketplace.