NAFCD & Market Insights Form Partnership
Chicago, IL, April 27, 2018-The North American Association of Floor Covering Distributors (NAFCD) is pleased to announce a strategic partnership with Market Insights of Reading, Pennsylvania.
The partnership is designed to deliver NAFCD member firms with an ongoing assessment of market conditions and trends in the North American flooring market.
As part of the arrangement, Market Insights will provide members with its Quarterly Market Monitor Report and summary excerpts of the U.S. FLOOReport and Canada FLOOReport. These reports will provide a narrative of U.S. and Canadian economic forecasts along with flooring market data and an analysis of the current competitive environment. The partnership also calls for Market Insights to provide members with access to its County Market Report featuring county-level market data on flooring sales dollars per flooring product category which will be highly useful to regional distributors.
Market Insights, is an independent marketing and market research consulting firm specializing in forecasts, analysis, market research and consulting focused on the North American flooring industry. Market Insights, was founded in 1997 by Santo Torcivia who is a veteran of the flooring industry.
Market Insights and Floor Focus Magazine have a mutually beneficial 15-year partnership to share data and work together on research projects.