Mullican Sales Campaign Dovetails With Giveaway

Johnson City, TN, Oct. 1, 2010--Through November 30 Mullican Flooring will be conducting a sales-incentive campaign that brings cash-back rewards to retail personnel who promote and sell specific Mullican products.

Dubbed “The Urban Awakening,” the offer targets the more than 5,000 retail stores in the U.S. that carry Mullican products.

The campaign dovetails with the company’s recent co-sponsorship of HGTV Urban Oasis Giveaway!, a major home-giveaway sweepstakes now under way on the HGTV network.

“Our motive is to double the impact of Mullican’s participation in the Urban Oasis giveaway by offering sales representatives cash rewards if they sell specific Mullican products,” said Brian Greenwell, Mullican’s vice president of sales and marketing.

Mullican is offering cash ranging from 5 cents up to 25 cents per square foot of product sold on select solid and engineered flooring.

The offer involves seven of Mullican’s most popular collections – St. Andrews, Muirfield, Chatelaine, MeadowView, RidgeCrest, Castillian and Chalmette.

Mullican was the sole hardwood flooring sponsor in the giveaway sweepstakes, which is scheduled to end October 20. 

The 800 square feet of hardwood flooring used in the Urban Oasis apartment was selected from Mullican’s Frontier Collection, a wire-brushed, solid hardwood in walnut ebony brown.