Mullican Launches Marketing Campaign Emphasizing Real vs. Faux
Johnson City, TN, June 25, 2018-Mullican Flooring has announced its newest advertising and social media campaign, “Real Dogs, Real Wood Floors.”
The new project focuses on educating consumers about the benefits of buying real hardwood floors.
The “Real Dogs, Real Wood Floors” campaign highlights the company’s manufacturing and promotion of real hardwood flooring. Through the playful imagery of a family holding a toy dog, Mullican Flooring emphasizes that there is no substitute for the real thing.
The Johnson City, Tennessee-based company will take a multichannel approach to reach consumers by promoting in trade publications and on various social media platforms.
Mullican first teased the “Real Dogs, Real Wood Floors” concept with a February 2018 advertisement. Following the positive response and the launch of their new brand identity, the company chose to build a media campaign around it.