MSI Acquires Cartersville-Based ROKplank

Orange, CA, October 8, 2021-M S International (MSI) has acquired ROKplank, a domestic manufacturer of rigid core luxury vinyl tile, located in Cartersville, Georgia.  

The factory will operate under the name Premium LVT Manufacturing.

Through a team of seasoned employees and professional management, ROKplank has a proven track record of producing high-quality LVT flooring, exceeding industry standards in performance, health and safety, and environmental regulations.  The factory operates at a high-efficiency rate utilizing the latest automated equipment and state-of-the-art technology in the flooring industry.

With demand far outpacing production and supply-chain challenges, continuing to increase this purchase will allow MSI to continue to diversify its sources for Everlife LVT. MSI's Everlife brand encompasses a portfolio of over two hundred products. The Everlife brand started with the success of MSI’s LVT Collection through on-trend colors and realistic wood and marble look textures including, proprietary finishes.

"MSI is excited about our acquisition of ROKplank.  This will enable MSI to domestically manufacture Everlife LVT.  With the exponential growth in demand of LVT coupled with significant industry-wide supply-chain challenges, this factory will give us a base to even better serve our customers. Our plans include large investment in the factory to continue to grow production capacity," says Raj Shah, president, MSI. "This acquisition supports the four core attributes of our business: assortment, accessibility, attention, and affordability."