Columbus, OH, September 20 - Half of all US primary household shoppers visit a Wal-Mart store on a monthly basis, reports Retail Forward in the company's newest Wal-Mart World program report, Wal-Mart Shopper Update.
Retail Forward's ShopperScape findings strongly suggest that Wal-Mart shoppers are frequent and loyal shoppers.
"However, while Wal-Mart has successfully covered mainstream America with its value-orientation and the one-stop shopping convenience of its Supercenter model, key differences in shopper profiles and attitudes exist across categories," comments Sandy Skrovan, vice president at Retail Forward, manager of the company's new Wal-Mart World program, and author of the Wal-Mart Shopper Update.
The report provides perspectives and insights on the Wal-Mart shopper, including shopper profiles, purchasing behavior, and consumer attitudes. For example:
* Wal-Mart is well on its way to achieving its goal of controlling 30% market share in every category in which it competes. Retail Forward's ShopperScape survey indicates that Wal-Mart is attracting 30%+ of consumer's dollars in some core categories, e.g., small personal appliances, skin/haircare, housewares, small kitchen appliances, and toys, and several other categories across the store are inching their way toward the 30% mark.
* Wal-Mart shoppers love a bargain. In addition to Wal-Mart, they regularly patronize other value-oriented retailers as well. Topping the list of other formats that monthly Wal-Mart shoppers shop frequently are other discount department stores, i.e., Target and Kmart, and some small format value retailers, including Dollar Tree and Dollar General.
