Mohawk's Spring Promotion Bolstered by Marketing Efforts

Calhoun, GA, April 20, 2018-During the Mohawk Spring All Pet Promotion, which runs until May 24, retailers will introduce consumers to some of the most pet-friendly flooring on the market using Mohawk’s content and digital advertising.

Mohawk is empowering independent retailers with the best tools when it comes to marketing-tools such as Omnify, the flooring industry’s first and only omni-channel solution for fully integrated in-store and online marketing. “On average, participating Omnify retailers received 74% more traffic during the 2017 Mohawk Anniversary Sale and a 68% increase in conversion rates,” said Angela Duke, director of brand marketing. “This is simple connected retail. Omnify can change the way that sale events play out for our retailers and set up even greater long-term marketing efforts.”

In addition to Omnify, retailers can take advantage of various tools to reach out to consumers and close sales-from traditional vehicles such as newspaper ads to social media marketing made easy with Promoboxx to using Mohawk’s partnership with Yelp to drive leads, generate reviews and reach new audiences. Also, Mohawk’s Lead Booster program optimizes search engine marketing activity to maximize local market reach for every retailer.

During the sale, consumers can save $100 for every $1,000 spent on select Mohawk styles, all of which carry Mohawk’s All Pet Protection & Warranty, the only pet-friendly flooring protection system that covers all pets, all accidents, all the time. Styles include products such as SmartStrand, SolidTech and RevWood Plus.

Shoppers can also take advantage of no interest financing opportunities through Mohawk’s select partnership with Synchrony Financial.