Mohawk's SmartStrand Tested by Top Chefs

Dalton, GA, July 2, 2010--Mohawk recently held another creative promotional event for its SmartStrand carpet.

At Saveur magazine's first annual Summer BBQ, 15 of the nation’s best chefs, who created unique dishes for an invitation-only group of journalists, celebrities, and others at Manhattan’s Pier 66, also signed their names on carpet swatches—in ketchup, mustard, and BBQ sauce—to demonstrate the permanent, built-in stain resistance of the product.

“It was great fun,” noted David Duncan, vice president of marketing for Mohawk.

“All their lives, people have been told to be careful and not drop anything on the carpet, and here we were, giving them some of the toughest stains imaginable and telling them to do their worst.”

The Saveur BBQ is just one of several events involving Mohawk in the Big Apple.