Mohawk Unveils Pinterest Platform

Dalton, GA, May 29, 2012 -- Mohawk said it has unveiled its Pinterest platform as part of its overall marketing.

The company has created 15 pin boards, which visually communicate Mohawk’s key brand stories, while also showcasing its role in home fashion and design.

Pinterest is the third most popular social media site, ranking behind only Facebook and Twitter.

Pinterest allows users to pin online content, primarily images, that interest them.

An estimated 70% of all Pinterest users are female, and the biggest demographic for Pinterest is women ages 25 to 34.