Mohawk University Receives Awards

Dalton, GA, October 2, 2006--Mohawk University, the training arm of Mohawk Industries, has been recognized with a number of new awards for its innovative education programs targeted to floorcovering dealers, retail sales associates, and installers. A new interactive CD, “Color Concepts,” won a Platinum Best of Show at the Aurora Awards, a national competition among the film and video industry, while a second CD, “Handling Objections,” took home a Gold Award. The Aurora Awards recognizes individuals in the film and video industries who have achieved the ability to captivate their audiences with the displays produced from their own creative forces. Competitors come from private and corporate production groups, advertising agencies and television stations throughout the country. Other winners included Coca-Cola®, Disney®, and The Discovery Channel. The “Color Concepts” CD also won a Silver Reel Award from the Media Communications Association-International, and a Bronze from the Horizon Interactive Awards. A third CD, “Selling With Credit,” also took home a Bronze at this show, which received its highest number of entries ever and had exceptionally tough competition among companies from around the world. The Media Communications Association-International is a global community that provides opportunities for networking, forums for education, and resources for information to media communications professionals. Horizon Interactive is a documentation and training company. “Dealers continually tell us how these programs have made an impact on their business,” notes Mike Zoellner, Vice President of Marketing Services for Mohawk. “That’s an award unto itself. But we also appreciate the fact that Mohawk University is regularly recognized for the quality of its work among organizations who judge the programs of the top companies in all types of industries.” Mohawk University has won numerous awards for its seminars and programs, both within and outside the floorcovering industry, and has been recognized by professional training organizations internationally for its work, including leading trade organizations, Media Communications Association International, and the American Advertising Federation. To learn more about Mohawk University, ask your Mohawk representative, visit www.mohawk-university.com, or call 1-800-664-2958.