Mohawk, The Better Show, in Partnership

Dalton, GA, March 15, 2012 -- Mohawk has formed an exclusive partnership to market SmartStrand carpet with the women’s lifestyle and entertainment program, The Better Show, which is produced by Meredith Video Studios and airs in more than 150 markets coast-to-coast.

Meredith is known for brands like Better Homes and Gardens, Ladies’ Home Journal, Family Circle and Parents magazines.
Those tuning into The Better Show will see celebrities make their debut on the Mohawk red carpet, while co-hosts Audra Lowe and J.D. Roberto anchor the hour-long show each day from a set carpeted with SmartStrand.

Show guests will be encouraged to make their mark on The Better Show carpet, giving Lowe and Roberto an opportunity to demonstrate the stain and soil resistance of SmartStrand. The Better Show viewers will repeatedly see that SmartStrand cleans with just water and needs no additional chemicals.